Salud.ia: Designing an AI-powered health and longevity platform from scratch

The main challenge was to make a complex health-tech product feel clear, valuable, and engaging from the very first minutes.

Salud.ia relies on a large amount of personal data and multi-step journeys. In products like this, it is easy to create a sense of overload before the user even reaches the first meaningful value. That is why it was important not only to present information well, but to structure the experience in a way that helped users reach the aha moment as quickly as possible, understand why each step mattered, and feel motivated to continue.

The main challenges included:

We shaped Salud.ia as a full end-to-end product, not just an interface. The process combined research, product structuring, and iterative validation to build a scalable web and mobile experience.

We analyzed competitors and behavioral patterns in health and wellness products to identify friction points, user expectations, and activation drivers. These insights informed the product logic, navigation, and key user flows.

The experience was built from the ground up through wireframes, UI concepts, and full interface design, with a strong focus on reducing friction and accelerating time to first value.

Rather than treating the work as a one-time delivery, we approached it as an iterative process. We tested hypotheses with alpha users, identified drop-offs and engagement gaps, and refined the onboarding and dashboard experience to improve activation and retention before arriving at a stronger beta version.

Workshops played an important role in aligning product vision, priorities, and key experience principles early in the process. They helped turn broad ideas into a clearer product direction, define what mattered most for users, and create a stronger foundation for flows, structure, and interface decisions.

We approached the product through clear cause-and-effect decisions:

After creating the initial version of the product, we moved into a feedback phase with alpha users. This feedback was not treated as minor polish, but as an important source for rethinking key parts of the experience.

We analyzed:

Based on these insights, the key journeys were revisited, and the product went through a redesign before the beta release. The most important changes were made in the onboarding and dashboard experience, since these had the strongest impact on speed to entry, first impression, and users’ willingness to continue.

As a result of these iterations, the product became stronger not only visually, but also at the level of product logic.

The updated beta version helped:

To evaluate the redesign, we focused on measurable UX signals tied to activation and clarity:

+ Stronger dashboard interaction potential through clearer hierarchy and guidance

Note: product metrics such as Day 1 / Day 7 retention, return rate after onboarding, and feature usage rate were defined as key success indicators for post-beta validation.

The most important shift was the relationship between user effort and perceived value. The product became much better at showing why users were completing each step, what they had already gained, and why it was worth continuing.

This project was not only about interface design, but about building an iterative product experience capable of attracting attention, delivering value quickly, and keeping users engaged.

The main success signals of the redesign were:

Salud.ia required much more than a polished UI. It demanded deep work on the logic of a complex digital product in the health-tech space.

Through competitor research, product design from scratch, the creation of a unified web and mobile experience, and iterations based on alpha feedback, we were able to shape a stronger beta version of the product.

The result was a more cohesive, understandable, and motivating experience that brought users to value faster, increased engagement, and created a better foundation for long-term retention.

Salud.ia is now live on the App Store, giving users access to the product in a real environment. The launch included an iPhone app with iPad support, a public 5.0 rating, and a live version history that shows the product continued evolving after release through onboarding improvements, nutrition updates, and new biomarker support.

Early trust signal
For an early-stage health product, even a small but positive public rating matters. It shows that the experience was credible enough for real users to validate publicly at launch.

While this is not yet a scale metric, it is an honest early trust signal in a high-friction category, where users need to feel confidence before engaging with personal health, biomarkers, and lifestyle recommendations.

Mexico + LATAM market entry. Commercial launch validation
Public launch materials positioned Salud.ia as Genetria’s first platform in the market, with rollout focused on Mexico and Latin America.

Our design work helped shape a launch-ready experience that could communicate complex health insights clearly, support onboarding, and introduce users to a new AI-powered health platform in a commercially active market.

3 post-launch updates within 72 days after the initial App Store release
The App Store version history shows an initial launch followed by several post-launch updates, including improvements to onboarding, nutrition-related functionality, and biomarker support.

This is a strong operational signal: the product was robust enough to launch, but flexible enough to support rapid feedback-driven refinement after V1.

For a founder or product team, this matters because it shows that the design system and product structure were not rigid. They created a foundation that could evolve quickly as the team learned from real users and adjusted the experience after release.

Alfredo’s response confirmed that the collaboration delivered exactly what was needed. He gave the project a perfect five-star rating and highlighted the team’s professionalism, product quality, and flexibility throughout the process. He noted that the work consistently met the agreed scope while adapting smoothly to new requirements as the product evolved.

Beyond the formal feedback, his comments showed real confidence in how the partnership was handled day to day. He emphasized that the team was always on time, responded positively to changes, and kept everything moving within the same fair pricing parameters presented from the start. That kind of response speaks not only to the quality of the final output, but also to the trust built during the collaboration.

What stood out most was his description of how the team worked under complex conditions. He pointed to their ability to collaborate effectively with engineers across multiple time zones, handle demanding requirements, and keep the project on time and on budget without needing constant follow-up. In his words, the team’s professionalism, flexibility, and product quality were what made the experience especially impressive.

Link to Clutch