OptimallyMe healthcare product with 4.5★ Trustpilot rating and 4 core touchpoints designed
3 min readingDec 1, 2023
Overview
In short: Over 17+ months, Spaceberry designed OptimallyMe, a UK health tech platform, from scratch across 4 core touchpoints — website, web platform, mobile app and admin panel — turning blood, DNA and smart-device data into personal recommendations; the product holds a 4.5★ Trustpilot rating across 57 reviews, won Bronze at the 2024 Get The Gloss Wellness Awards and has been covered by 4+ outlets, including The Independent.
Spaceberry Studio was entrusted with the monumental task of bringing OptimallyMe, a groundbreaking health tech platform, to life. At its core, OptimallyMe sought to empower users to make data-driven decisions about their health by seamlessly integrating blood and DNA test results with smart devices, all while offering a holistic view of their health and lifestyle improvements. The platform's vision was to bridge the gap between health data and everyday wellness choices, making it accessible and actionable for everyone.
With a commitment to innovation, OptimallyMe sought to create a unique and unmatched user experience in the healthcare industry. And Spaceberry, renowned for excellent UI/UX design, accepted the challenge with enthusiasm and dedication, delivering a seamlessly integrated platform that empowers users to take a data-driven approach to their health.
- Location
- United Kingdom
- Duration
- 17+ months
- Industry
- Healthcare
- What was done
- UI/UX Design
The challenge
While the client had laid the UX foundation, the Spaceberry Team was entrusted with the task of redefining every aspect of the user journey. This encompassed diverse features like biological DNA tests, cholesterol assessments, hormone analysis, personalized food intolerance checks, custom diet plans, real-time skin analysis using the «MirrorMirror» function, effortless integration with exercise apps and wearables, sleep pattern monitoring, and tracking heart rate variability. This required a delicate balance of technical precision and user-friendly design to translate complex health data into an easily digestible format for users.
An intuitive admin panel for creators was also essential to empower content management.
Our approach
To address this multifaceted project, we adopted a comprehensive approach structured across several key stages:
- Competitor Analysis: Extensive research was conducted to analyze competitors in the healthcare landscape, identifying strengths and opportunities to differentiate OptimallyMe's user and creator experiences.
- Information Architecture: we meticulously organized the platform's structure, ensuring intuitive navigation and streamlined access to critical health data for users and creators alike.
- Wireframes: Detailed wireframes were crafted to provide a visual blueprint for the platform's layout and functionalities, including the creator-focused admin panel.
- UI Mockups: Following wireframes, we proceeded to create vivid UI mockups, infusing color, and design elements to bring the platform's appearance to life.
- Leveraging In-House Medical Expertise: Given the project's medical nature, we tapped into our in-house expertise, with one of our designers holding a degree in medicine. This unique advantage allowed us to ensure that all health-related aspects were not only accurate but also effective.
- Agile Development: we facilitated seamless collaboration with OptimallyMe's development team, managing communication and providing real-time designs for both the user interface and the admin panel. We closely monitored the development process to ensure that the design was fully realized.
Client's Feedback
OptimallyMe’s founder expressed deep appreciation for the Spaceberry Team’s outstanding work: «Spaceberry effectively brought complex designs to life promptly. Communication was facilitated through Slack, offering accessibility and flexibility. Regular huddles were held to explore innovative ideas, while the team’s understanding, ingenuity, and unwavering dedication solidified their position as dependable partners.»
Results
The platform has seamlessly integrated blood and DNA test results with smart devices transforming healthcare accessibility that empowers users to monitor their health comprehensively.
Our dedication to innovation in the Healthcare industry has borne fruit in the form of OptimallyMe's remarkable success. OptimallyMe has not only met but exceeded its growth expectations. Users have embraced the platform, recognizing its value. Here's a snapshot of the outcomes:
- User Growth: Growth to 252 registered users.
- User Engagement: A total of 39 users stayed active over the last week, showing consistent use.
- Gender Distribution: A gender spread of 136 male and 97 female users, indicating diverse appeal.
- Feature Engagement: High interaction rates with features like the «Self Assessment Quiz» - 140 completions, «Skin Quiz» - 9 completions, and «MirrorMirror» - 49 uses, showcase the platform's engaging content.
These figures not only underscore the platform's increasing popularity but also our ability to deliver a product that resonates with users' needs.
Conclusion
In a nutshell, Spaceberry Studio's partnership with OptimallyMe spotlights our firm commitment to providing top-notch design services.
This collaboration is a shining example of how we can tackle complex projects in the Healthcare industry while crafting digital experiences that are not just user-centric but downright user-adorable. We're about designing interfaces that make the digital world better and have a positive social impact.
