Obmify – Exchange monitoring service

Overview

Obmify is a Ukrainian crypto and fiat exchange monitoring service focusing on safety, convenience, and profitability. The project evolved from initial brainstorming sessions to a successful market launch, with continuous efforts to enhance features and promote the platform. The dedicated team of UI/UX designers has worked diligently to create a brand identity and user experience grounded in thorough marketing analysis, research, and a strong brand platform.

The challenge

Many people find traditional crypto exchange and online converter designs complex and off-putting. Obmify set out to create a service that would be convenient, intuitive, and easily recognizable, aiming to provide an enjoyable user experience. In a highly competitive market, our challenge was to change the game by offering a design system and interface to make online exchanges transparent and easy to establish a strong connection with users.

Our solution

Our team carefully curated the features for Obmify’s platform, focusing on essential functionality to meet user needs and ensure a smooth interaction with the platform and exchange process. We streamlined the exchange process to require no more than three clicks, making it effortless.

Additionally, we designed criteria for selecting exchange partners based on factors such as best exchange rates, minimal fees, availability of specific cryptocurrencies, security levels, and other user-defined preferences, a calculator for precise sums, sorting exchanges based on limits, and mobile-friendly convenience. This is something their competitors don’t offer.

Our approach

Designing a revolutionary product demands a meticulous approach, a journey guided by a series of strategic stages. At Spaceberry, crafting Obmify’s journey involved a strategic blend of creativity, market insights, and user-centric design principles. We embarked on this endeavor with a clear vision of delivering a cutting-edge exchange platform that meets and exceeds user expectations.

Market Research & Branding Strategy

Of course, we started with market analysis and defining the target audience. We researched direct and indirect competitors. In addition to analyzing their functional advantages and disadvantages, we studied their communication and the relationships between competitors and the market audience.

We studied the needs of competitors’ clients and searched for new potential segments of the target audience. We talked to people about their problems with existing services conducting surveys and in-depth interviews to find interesting insights that we could use when developing a strategy.

Stakeholder Engagement & Persona Development

Engaging with stakeholders provided invaluable insights into Obmify’s core objectives and user demographics. Leveraging this feedback, we crafted detailed user personas that encapsulated the diverse needs and preferences of our target audience. These personas served as guiding beacons throughout the design process, shaping every aspect of Obmify’s user experience.

Naming & Logo Design

We wanted a name for our platform that would be both understandable and tech-savvy. We chose “Obmify,” combining the Ukrainian translation of the word “exchange” with the familiar “-fy” ending often seen in startup names.

A comprehensive competitive analysis allowed us to identify key strengths and weaknesses in existing exchange monitoring services. Armed with this knowledge, we conceptualized a visually compelling logo for Obmify that encapsulated the brand’s values of trust, innovation, and accessibility.

Motion & Social Media Engagement

In-depth interviews with potential users provided invaluable insights into their pain points, preferences, and communication styles. Drawing from this understanding, we crafted a nuanced communication strategy rooted in clarity, empathy, and humor. This approach fostered authentic connections with users and instilled a sense of trust in the Obmify brand.

We brought Obmify’s brand character to life through captivating animations, enhancing engagement and conversion rates. Additionally, our social media engagement strategy facilitated active interaction with the audience, building trust and soliciting valuable feedback. Our communication style on social platforms remained consistent with our overall tone of voice — friendly, open, and approachable.

UI Design & Information Architecture

We put great emphasis on branding and market positioning, but our greatest strength lies in our user-friendly interface compared to our competitors. We have meticulously worked on UX and built the UI following our brand identity. 

As a result, we have achieved a convenient, intuitive, and recognizable service that customers enjoy using. We believe a smooth and enjoyable user experience is essential in establishing a solid connection with our audience and setting ourselves apart in the market.

Style Guide & Components

To maintain brand consistency and streamline development, we developed a comprehensive style guide and component library. These resources served as a blueprint for designers and developers, ensuring cohesion across all touchpoints of the Obmify experience and greatly simplifying the development process. 

Client’s Feedback

The client and product team appreciated Spaceberry’s genuine passion for work and deep understanding of the Crypto industry, which transformed us from a mere service provider into a valuable partner. Despite initial challenges, Spaceberry’s adaptability and dedication to aligning with the client’s processes marked the collaboration as a success, highlighting our capability to navigate and excel in complex project landscapes.

Results

Spaceberry’s dedicated efforts and strategic design decisions have paved the way for Obmify’s successful market launch. Here are the key achievements:

1. Exceptional User Engagement: Following the launch of Obmify, we witnessed an exceptional level of user engagement. Our user-centric design and intuitive interface have made it easy for users to embrace the platform and explore its three-click exchange process.
2. Intuitive Guidance: Obmify’s user-friendly design has streamlined the get-to-know process for new users. They quickly grasp the platform’s functionalities, fostering seamless adoption and utilization.
3. Brand Establishment: From logo design to the website, we’ve created a cohesive brand that resonates with users and communicates trustworthiness. Thanks to flexible graphic design and a well-tuned tone of voice, the brand is gaining recognition daily on social media, harmoniously complementing other marketing activities to increase visibility and traffic on the website.
4. Continuous Growth: Obmify has experienced continuous growth since its market launch. New users are joining the platform regularly, a testament to the appeal and effectiveness of our design and development efforts.
5. Excellent conversions: As a result of effortless interaction with the process. Users don’t need to spend a long time figuring out the service, and this has already increased conversion from page visits to exchange process by 35%, which is a good result in this niche.
6. Fruitful partnership: Due to the good results that partners get from collaborating with Obmify, there are more and more those who desire to place their Cryptocurrency exchange service. However, Obmify remains faithful to its principles and chooses only reliable partners.

Final Note

Spaceberry’s innovative approach, user-centric design, and effective communication strategies have contributed to Obmify’s success. The platform offers an engaging and secure cryptocurrency and fiat exchange experience, reflecting a commitment to user satisfaction and market differentiation.

Our design team has grown alongside the challenges we’ve faced, and we’re delighted to see that our efforts have contributed to Obmify’s growth, making crypto and fiat exchange easier for their users. Our story together is far from over as we continue our fruitful partnership. We’re confident this is one of many case studies we’ll write together.