Spaceberry / Works / Gorge: Platform Delivered with High-speed Execution and Endorsed by a Global Investor (Tera Ventures)

Gorge: Platform Delivered with High-speed Execution and Endorsed by a Global Investor (Tera Ventures)

Gorge app on dark phones: cuisine search categories, a live cooking stream and a plated dish with video recipe

5 min readingJul 13, 2023

Overview

In short: In four months, Spaceberry designed Gorge — a live-streaming food platform — from scratch across 3 platforms: native iOS and Android apps, a web version, a separate app for chefs and a marketing website, delivered with high-speed execution and endorsed by a global investor, Eamonn Carey of Tera Ventures; the design has drawn 20K+ public views and 1.9K+ appreciations.

Gorge approached Spaceberry Studio with a unique challenge – to create a captivating and user-friendly custom design for their site and mobile applications. This overview will outline Gorge's vision and the initial stages of our collaboration as we embarked on designing their platform from scratch.

Location
United Kingdom
Duration
4 months
Industry
HoReCa
What was done
Mobile design

The challenge

Gorge approached us with an exciting concept for a live-streaming platform in the food and beverage industry. They had the vision to create a platform that would revolutionize the way food enthusiasts engage with content, showcasing live experiences, tutorials, and culinary events. 
While Gorge had the idea, they recognized the need for a skilled design partner to bring their vision to life through captivating user interfaces and seamless user experiences. Spaceberry Studio embarked on an in-depth discovery phase, collaborating closely with Gorge to understand its target audience, objectives, and unique value proposition. Together, we explored various design concepts and identified key functionalities required to deliver an immersive live-streaming experience.

Gorge user flow map branching from Log In and Sign Up into Creator and Consumer paths: home, search, channel and courses

Our approach

At Spaceberry Studio, we embarked on designing a state-of-the-art and user-friendly mobile application for Gorge, starting from scratch. We focused on delivering a seamless user experience, incorporating modern design principles and innovative features. Here's an overview of our approach:

Gorge feature set as icon pills: social interaction, food preferences, in-app monetization, calendar, live streaming and more

Simplified Registration and Login Process: We developed a cutting-edge registration and login process, allowing users to access the application using only their email or social media accounts.

Personalized Onboarding

We implemented an onboarding system where users could select their favorite global cuisines, and preferred chefs, and indicate their food preferences or allergies. This customization ensured that the content was tailored to each user's preferences, enhancing their overall app experience.

Gorge onboarding screens for choosing allergies, following favorite authors and picking favorite cuisine categories

Explore Section

We designed a personalized "Explore" section, offering curated collections of the most engaging videos, courses, and recipes. This feature ensured that users always discovered something new and exciting within the app.

Advanced Search Functionality

We developed a user-friendly search system that categorized content based on different global cuisines. The intelligent search algorithm provided users with the most relevant results.

Gorge search screens: cuisine category list, Browse page with top creators and recipes, and an Italian cuisine page

Live Streaming

On the home screen, users could access live-streaming sessions where they could witness culinary magic in real-time, presented by the world's top chefs. The viewing experience was optimized for various display formats, including horizontal, vertical, and thumbnail views.

Chef Application

Additionally, we designed a separate version of the application specifically for chefs. This version allowed chefs to easily upload and edit videos, live streams, recipes, and courses. They could schedule both planned and spontaneous broadcasts, providing viewers with detailed cooking processes and an immersive experience.

Gorge chef app screens: chef profile with content menu, a live stream with 1034 viewers and comments, and a recording countdown

Interactive Video Viewing

Within the video viewing page, users could express their opinions through comments, and reactions, and access the recipe details and ingredients used in the dishes. They could seamlessly transition to the recipe page for a step-by-step cooking guide.

Gorge video screens: recipe video with reactions and ingredients, live stream with a $520 course offer, and a comments tab

Culinary Courses

We designed a comprehensive culinary course system that enabled users to learn cooking techniques through step-by-step video tutorials delivered by renowned chefs.

Gorge culinary course screens: Complete Cooking Beginner Course #2 with Play All and a list of course episode videos

In-App Monetization

The application is monetized through in-app purchases, allowing users to order cooking ingredients and purchase selected recipes and courses.

Financial Management

The chef application also includes a financial management system to track sales and revenue generated from their content.

Gorge chef earnings screen with a gorge payment card, earnings stats and a transactions list of course and recipe sales

Social Interaction

Users could follow chefs and other users, fostering communication through an integrated messenger where they could share their thoughts, favorite recipes, and videos.

Gorge messaging screens: a chat with photo and voice message, the chats inbox, and user search with suggested contacts

Favorites and Collections

Users had the ability to save and create collections of their favorite recipes and videos for quick access and organization.

Gorge tablet profile with My Lists collections (Sea Food, With Meat, With Nuts, Desserts) and saved recipe cards

Calendar Integration

We developed a calendar feature that displayed upcoming events and live streams, helping users plan their culinary experiences.

Gorge calendar screens: monthly view with chef avatars on event days, a daily stream schedule, and a date-picker widget

Cross-Platform Compatibility

We developed native iOS and Android applications, ensuring smooth and familiar user interactions on their respective devices. Additionally, we created a web version for desktops and larger screens.

Gorge tablet home screen with a featured live stream banner and a grid of upcoming cooking videos

Content Moderation

To maintain a safe environment, we implemented a content moderation system to ensure that users did not encounter offensive videos or comments.

Marketing Website

To promote the application and provide insights into its features, we developed a marketing website to engage and inform potential users.

Gorge marketing website on a tablet: 'Live Cooking, Taste it' coming-soon hero with chef avatars and the app on a phone

By meticulously implementing these features, we successfully delivered a custom-designed, feature-rich application that revolutionized the way users engage with culinary content. The collaboration with Gorge allowed us to create a unique and delightful user experience that exceeded their expectations.

Client’s feedback

Eamonn Carey, Director of Gorge, expressed his satisfaction with Spaceberry Studio’s work, highlighting our exceptional project management and communication skills. According to Eamonn, “Spaceberry Studio’s project management is excellent.” He further emphasized the promptness with which we responded to feedback and requests, as well as our ability to quickly grasp the product and idea. Eamonn also commended the speed at which the designs were created, iterated, and finalized, stating, “The communication with the team, the speed at which they worked, and the quality of the deliverables were all exemplary.”

These positive remarks from our client, Eamonn Carey, who is a general partner at Tera Ventures and an investor in numerous companies globally, serve as a testament to our commitment to delivering outstanding results and exceeding expectations in every aspect of our collaboration. Eamonn Carey is a well-respected figure in the technology and entrepreneurship space, regularly speaking at major global conferences and contributing to renowned media outlets such as Wired, TechCrunch, and the BBC. His endorsement of our project management, communication, and deliverables underscores the quality of our work and the impact it has on our clients.

Clutch review of Spaceberry's web and UI/UX design for Gorge: 5.0 stars, verified quote from founder Eamonn Carey

Read the full review from Eamonn Carey here.

Results

The collaboration between Spaceberry Studio and Gorge began with a visionary idea and evolved into a comprehensive design journey. Leveraging our expertise in custom web design, we worked closely with Gorge to create visually appealing and user-friendly web and mobile user interfaces that perfectly aligned with their unique vision. Throughout the process, we ensured transparent communication and collaboration, allowing us to incorporate Gorge's valuable feedback and insights.

Collage of Gorge mobile screens: search, live streams, recipe pages, calendar and chats in the dark gold interface

As a result, Gorge received exceptional custom web design tailored to his specific needs. If you're looking for web design, our pricing packages and website design cost ensure that you receive top-quality design solutions that are worth every penny. Contact Spaceberry Studio today to discuss your project and discover how our custom web design services can bring your vision to life.

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