The Future of Branding: Top Trends in 2024

Every year, we observe specific design trends fading into the background and becoming less relevant while others gain momentum and captivate the global market. What can we expect in 2024? How should we follow these trends to avoid harm and prevent our brand from blending in with the competition? Let’s explore.

Pixels

Pixels, seemingly ordinary and outdated elements, are making a swift comeback, capturing the attention of a younger audience and offering a unique blend of nostalgia and modernity.

Incorporating pixels into your brand identity can set you apart in 2024. However, striking a balance is crucial; there’s no need to turn your brand into a computer game. Pixels should be an additional graphic element that adds a touch of modernity.

Bold minimalism

Minimalism, a timeless and enduring trend in graphic design for years, is likely never going out of style. Simple, bold fonts will dominate banners and signs, becoming the primary graphical element.

Experiment with different font sizes, emphasize specific aspects and play with lettering. Your creativity is your weapon; don’t leave paragraphs as mere text; turn them into designs that catch the eye while embracing spaciousness and transparent aesthetics.

Natural materials

Packaging is gradually evolving towards a more natural design, emphasizing the use of recycled materials. Graphic design serves as a powerful means to express support for environmental conservation and engage more people in caring for the environment.

Combine this with bold fonts, accent colors, and uncluttered illustrations, and you’ll lead the packaging market in 2024.

Doodles

Doodles remind us that design can be spontaneous, free-spirited, and playful. Light, unique, sketch-like drawings can bring an air of ease and distinctiveness to your brand.

Use them judiciously; avoid overwhelming your design with excessive doodles, as you don’t want your brand to resemble a comic book. Use doodles for improved communication between your brand and its users.

Collage

Collage skillfully combines diverse images, shapes, and textures, creating striking visual compositions.

Maintain balance and avoid going overboard. Let collage complement your brand rather than overpowering or creating chaos in your identity.

Conclusion

Remember, trends are merely additional tools. Don’t rely on them blindly or follow every trend simultaneously. Choose the one that best suits your business and integrate it wisely. Importantly, when applying any trend to your established brand, ensure that it aligns with your existing identity and enhances it.

By following these tips, you can stay ahead of branding trends in 2024 and create a distinctive brand identity that resonates with your audience.

Learn more about designing a unique brand identity with Spaceberry where we have described all stages we go through with our clients.